Awari Media - Free Tool
What should your ad budget
actually book you?
Pick your trade, set your budget, and see the appointments, the jobs, and the profit. We charge $200 per closed job - no retainer - and that is already inside every number.
01 Your trade
02 Your numbers - prefilled from benchmarks, change anything
03 How you pay us
$200
per closed job
No retainer. No setup fee. No contract.
You pay for the ads, and you pay us $200 on every job you actually win. A quiet month costs you nothing but media. That is the whole price - it is already inside every number below.
Leads / month
25 - 50
at $60-$120 per lead
Booked appointments
10 - 20
40% of leads book
Jobs won
5
38% close rate
Cost per booked appointment
$301
range $401 - $201
Revenue
$61K
from jobs won
Gross profit
$19K
revenue x your margin
Total investment
$4K
ad spend + Awari fee
Return on total investment
4.8x
gross profit per dollar you spend
Net profit / month
$15K
gross profit minus every dollar out
The math, line by line
- Ad spend
- $3,000
- Awari - $200 x 5.1 closed jobs
- $1,013
- Total out the door
- $4,013
- Gross profit generated
- $19,456
- Net profit
- $15,443
- Jobs needed to break even
- 1.0 (you project 5.1)
Where these benchmark numbers come from
Defaults are starting points, not promises. Every field is editable, and your own historical close rate will always beat an industry average. Rows marked sourced are backed by published 2025-2026 benchmark data. planning est. means no reliable published Meta cost-per-lead exists for that trade, so we set a working range from adjacent verticals. We would rather say that out loud than invent a statistic.
| Trade | Meta CPL | Avg project | Basis |
|---|---|---|---|
| Roofing | $60-$120 | $12,000 | Sourced. Published roofing Meta CPL clusters at $60-$120 with a $77 average and roughly $226 per booked appointment. |
| HVAC | $45-$115 | $8,000 | Sourced. Tune-up leads run $35-$65, system-replacement estimate requests run $80-$150. Blended average around $45. |
| Kitchen & Bath Remodeling | $55-$167 | $25,000 | Sourced. Meta lead ads for remodeling span $5-$167 depending on offer type. We default to the realistic upper band. |
| Plumbing | $45-$95 | $850 | Sourced. Plumbing and heating benchmarks at $72.97 CPL. Low ticket, high close rate, high repeat value. |
| Windows & Siding | $60-$130 | $15,000 | Planning estimate. No reliable published Meta CPL for this trade; range set from adjacent verticals. |
| Solar | $70-$150 | $25,000 | Planning estimate. No reliable published Meta CPL for this trade; range set from adjacent verticals. |
| Landscaping | $35-$75 | $6,000 | Sourced. Landscaping benchmarks at $58.56 CPL. |
| Painting | $30-$70 | $4,500 | Planning estimate. No reliable published Meta CPL for this trade; range set from adjacent verticals. |
| Pest Control | $45-$90 | $600 | Sourced. Pest control benchmarks at $70.11 CPL, with the highest close rate of any trade at roughly 45%. |
| Garage Doors | $30-$65 | $2,000 | Planning estimate. No reliable published Meta CPL for this trade; range set from adjacent verticals. |
| Concrete & Paving | $45-$95 | $8,000 | Planning estimate. No reliable published Meta CPL for this trade; range set from adjacent verticals. |
| Other home services | $25-$60 | $5,000 | Sourced. Home-services average CPL landed at $34.00 in 2026, up from $30.57 in 2025. |
Conversion assumptions. Lead-to-appointment defaults sit between 35% and 46%: Invoca reports phone leads convert at 46% and Google Local Services Ads book at 43.9%, while cold form fills land materially lower. Close-rate defaults sit inside the published 20% to 45% band for home-services trades - roughly 20% for general contractors up to 45% for pest control.
Sources: Adamigo - Meta Ads CPL Benchmarks by Industry 2026 · Web Tonic - Roofing Facebook Ads Statistics · Web Tonic - HVAC Facebook Ads Statistics · BuiltRight Digital - Kitchen Remodeling Meta Ads Cost · 2026 Home-Services Marketing Benchmarks · PipelineOn - Home Service Marketing Benchmarks 2026
Now run it on your real numbers.
Bring your actual close rate and average job value to a 30-minute call and we will rebuild this model live. If the math does not work, we will tell you that too.
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